Mamut needed to explain the functionality and scope of their market leading Mamut One product. This concept was developed to explain the features whilst the presenter provided a human face to the company and brand.
The video blends filmed elements such as customer reference interviews with graphics, text and software capture to build up a clear picture of what the product can do.
Scripted, directed, filmed, animated, composited, edited & localised into Dutch, English, Swedish and Danish by Jason Falk.
Filming: Filmed using a basic consumer camcorder on green screen, using only available light.
Compositing: Green screen key and some rotoscoping work in After Effects
Editing: Adobe Premiere CS5
Motion Graphics: Adobe After Effects CS5