Project Summary:


Visma Mamut


Mamut wanted to create a new YouTube channel targeted at start-ups and small business in Norway.

After settling on the name ‘Smart Bedrift’ (Smart Business) the channel was created and linked to their social media channels, their website and all videos were uploaded. Relevant content was also researched, sourced and included from other YouTube channels and links to partners and other useful channels were featured.

Metadata was entered following best practice to ensure good results in both Google and YouTube search, and then the videos were embeded in their web pages using code that minimised any Youtube branding.

Finally a channel trailer was produced to welcome visitors and encourage subscription before handing the channel over to Mamut who wanted to maintain it themselves as a core part of their marketing communications.

Skills Involved

YouTube channel: Creation, optimisation, and branding – Jason Falk

Channel Trailer production – Jason Falk

Filming: Filmed using a green screen, using only available light.

Compositing: Green screen key and animation in After Effects

Editing: Adobe Premiere CS5

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