Mamut wanted to create a new YouTube channel targeted at start-ups and small business in Norway.
After settling on the name ‘Smart Bedrift’ (Smart Business) the channel was created and linked to their social media channels, their website www.mamutone.no and all videos were uploaded. Relevant content was also researched, sourced and included from other YouTube channels and links to partners and other useful channels were featured.
Metadata was entered following best practice to ensure good results in both Google and YouTube search, and then the videos were embeded in their web pages using code that minimised any Youtube branding.
Finally a channel trailer was produced to welcome visitors and encourage subscription before handing the channel over to Mamut who wanted to maintain it themselves as a core part of their marketing communications.
YouTube channel: Creation, optimisation, and branding – Jason Falk
Channel Trailer production – Jason Falk
Filming: Filmed using a green screen, using only available light.
Compositing: Green screen key and animation in After Effects
Editing: Adobe Premiere CS5